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Private Label Brake Cylinders: From Logo to Shelf-Ready Carton

Private Label · · 1 min read

Private Label Brake Cylinders: From Logo to Shelf-Ready Carton

A practical walkthrough of our packaging workflow for hydraulic parts — box and label artwork, the marking that has to be right, and the revisions in between.

Private label is how most importers in emerging markets escape a price-only competition on hydraulics. It is also where most projects stall — not on product, but on packaging artwork.

Step 1 — the brand asset

You need at least one of three things: a logo file, a brand name, or existing packaging you want improved. From any of those, the design team develops the identifier and the visual language. If your logo only exists as a phone photo, that is workable too.

Step 2 — artwork for every touchpoint

  • Product box — front, back and side panels, with barcode and part number placement
  • Part number label — this is not optional on hydraulics: the box must carry the OE reference and the bore, or the workshop cannot check it before fitting
  • Bag — barrier requirement for humidity and transit protection, plus an anti-rust wrap for cast iron bodies
  • Master carton — marking, quantity, weight, dimensions and handling symbols, sized to a pallet module rather than to a round number of units
  • Fitting leaflet — bleeding procedure and fluid specification, in your language

Step 3 — revisions and locking the master

Plan for two or three revision rounds. The critical step is locking a print-ready master file at the end: that file is what guarantees order number twenty looks exactly like order number one, even if a different factory runs it.

What to avoid

Do not approve artwork from a phone screen. Ask for a physical printed sample of the box, or at minimum a colour proof on the actual substrate. Substrate and print method change colour, and a mismatched red across your product line is the fastest way to look like a generic seller.

Second warning, specific to hydraulics: never let the artwork drop the OE number to make room for the logo. Buyers scan the box for the reference. Take the space from the marketing copy instead.

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